Reinventing American Heritage
Built from the ground up with a purpose far greater than performance, this custom vehicle exists to create life-changing support for children and families affected by congenital heart disease while celebrating the extraordinary abilities of the Down Syndrome community.
Its two predecessors generated more than $865,000 at auction. Now, this third build launches Project REBORN; a new series of uniquely serialized vehicles designed to inspire collaboration across the automotive industry and raise critical funding for The Brett Boyer Foundation.
Project Reborn-001 will be coded as the first serial number in an annual project to build an emotional custom vehicle, capturing attention, and raising funds for The Brett Boyer Foundation during a live auction at their flagship event, The Red Bird Games, in Brentwood TN. The idea with providing an identity (“Project Reborn-XXX”) and launching this new brand is to allow NFI Empire’s annual project to be promoted and rallied behind by other automotive brands for the good of the mission. The vehicle being built is a blend of two. A 1979 Chevrolet Crew Cab K30, 4WD Dually & a modern GMC Sierra 3500 Duramax Diesel. The firewall and floor of the modern truck are being integrated into the vintage cab of the 1979 Chevrolet, allowing for use of the modern frame, drivetrain, & suspension. The final product will be a truck that appears to be from the ‘70’s from the exterior, but provides modern amenities, performance, and comfort once you open the door. The entire truck is being overhauled from the sheet metal to hand stitched leather interior and technology upgrades. Consistent progress and updates will be provided moving forward. There will also be some unique, unexpected, and unforgettable additions to the truck, enforcing its rarity and the why behind its existence.
“Every employee within NFI Empire looks forward to how they can contribute to these projects because of the impact it makes and the ‘Why’ behind The Brett Boyer Foundation.” said Justin Fried, CEO of Newport Gold, Inc. and NFI Empire. “Project Reborn-001 will reinvent the magic of the previous auctions in a larger way to increase awareness of CHD and significantly boost the much-needed funding to help accomplish the foundations core goals. We have a new GOAL to hit, now it’s time to get to work!”
Why Brett Boyer Foundation?
The Brett Boyer Foundation is a Nashville, Tennessee based nonprofit charitable organization founded in 2017 by Ellen and Bo Boyer in loving memory of their daughter, Sadie Brett Boyer, who was diagnosed prenatally with Down syndrome and a congenital heart defect. Sadie Brett may have only lived for 7 months, but her impact has reached countless children & families, ultimately changing the medical industry by providing kids an edge and fighting chance against CHD. Congenital heart disease (CHD) is one of the most common conditions affecting infants and one that remains severely underfunded compared to other childhood illnesses. The Brett Boyer Foundation is dedicated to raising awareness and funding research aimed at advancing treatment options while providing support to families and providers navigating at CHD diagnosis. An example of the impact the foundation has made for families forced into this battle is that The Brett Boyer Foundation funded the world’s first partial heart transplant, creating a successful solution to an obstacle that was previously unimaginable. This year more than 70 of these advanced lifesaving procedures have been completed. The exciting thing is that the foundation is just getting started. Another mission of The Brett Boyer Foundation is to celebrate the love, capability, and dignity of the Down syndrome community. 50% of babies born with Down syndrome fight CHD. Through fundraising efforts and partnerships with like-minded organizations both in the Nashville area and across the United States, the Foundation works to improve outcomes for children living with heart disease so that fewer families endure the loss the Boyers experienced.
The Future
Strategic Roadmap
The Company will now focus on:
- Accelerating revenue growth across core business lines
- Accelerating margin growth in multiple digital verticals
- Leveraging public‑company visibility to attract strategic partners
- Pursuing accretive acquisitions
- Maintaining a clean, shareholder‑aligned capital structure